During the 2010 cycling season, Lance Armstrong, LIVESTRONG founder and chairman, cancer survivor and champion cyclist, and the members of Team RadioShack honored everyday heroes in the fight against cancer through “I RIDE FOR LIVESTRONG,” an initiative of the LIVESTRONG Global Cancer Campaign. For 12 days in May and during the Amgen Tour of California, LIVESTRONG played host to “I RIDE FOR LIVESTRONG,” an interactive online game that allowed participants to ride for a loved one affected by cancer. Supporters created their own bike and encouraged their friends to “cheer” them on by joining the cause and ordering stickers and water bottles benefitting LIVESTRONG from Trek. The top racers with the most “cheers” won spots for their “I RIDE FOR” dedication stickers on Team RadioShack bikes during the world’s premier cycling event. Team RadioShack has collectively pedaled 20,367 miles over the past three weeks to tell these stories of hope, courage and determination.

“Throughout the Tour de France, Team RadioShack’s bikes have carried the names of people touched by cancer in order to honor them and the people who love them,” said Armstrong. “Today, we’re riding for every one of the 28 million people all over the world whose lives and families are affected by this disease.”

“Cancer will become the world’s leading cause of death this year and we must do more to turn that tide and support people fighting for their lives,” said LIVESTRONG president and CEO Doug Ulman. “Team RadioShack has drawn worldwide attention to a disease too often dismissed as unbeatable and we are grateful for their unified demonstration of heroism.”